The real reason deals are dying on your calls, not the excuse you've been told.
Live Sales Briefing
Flying BlindThe Real Cost of Not Trusting Your Data
Join us live as we use real data pulled from real sales calls, client results, and the numbers most businesses never look at until it's too late.
Discover what losing a deal really costs your company and why you're losing those deals.
Reserve My Spot, FreeMeet the SalesMetric team
The people behind your live sales briefing
Cyndi Padilla, Chantelle, and Jim Padilla
The question every CEO eventually asks
What is actually happening on our sales calls, and what would we find if someone actually checked?
Most CEOs are flying blind. They have a CRM. They have reports. But every report is really just the rep's version of what happened on the call, not what the customer and the salesperson actually said.
That's hearsay, not data.
The lead was bad. The timing was off. They were just tire-kicking. Maybe. Or maybe no one on your team actually knows what's happening, because no one has looked at the call itself.
Imagine knowing exactly what caused your sales to slow to a trickle, or dry up completely.
Every sales conversation comes down to three things:
01What you say
02How you say it
03Who you're being while you say it
Miss on any one of those and you risk losing a deal, even when the lead was good and the timing was right. Most teams never find out which one broke down, because nobody ever reviews the call.
What you'll walk away with
What it's actually costing you in dollars to keep guessing—we'll do the math live, with your numbers.
Why coaching based on your pipeline notes is relying on hearsay, not real data, and costing you closed deals every day!
A first look at how SalesMetric turns this from a guess into a system, without adding hours to your weekly tasks.
Trying to figure out why sales aren't closing yourself is your most expensive blind spot!
Some of you are still waiting for the drought to break. Some of you finally have leads flowing again. Either way, no one can afford to lose a deal because the sales call went sideways.
One lost $5,000 deal a week
$260K
in lost revenue in one year.
Even one lost $5,000 deal a month
$60K
in lost revenue in one year.
You don't get that revenue back by generating more leads. You get it back by knowing what happened on those sales calls.
Who this is for
CEOs
CEOs running a sales team, especially if you're still closing deals personally.
Sales Leaders
Sales leaders and managers whose CEO isn't happy and who know they're leaking sales somewhere they can't yet see.
CMOs & Partners
CMOs and marketing partners producing solid leads for a sales team that isn't converting them at the rate it should.
Meet your hosts
Jim & Cyndi Padilla
Sales First. Everything Else Second.
13+years
$250M+generated for clients
200+sales teams built
Proven frameworks and principle-backed sales strategies.
Live Sales Briefing
This is a live sales briefing. Based on REAL sales data and what's really happening in sales right now. Not a webinar with a slide deck.
Show-up incentive
Show up live and get all three:
- Bring a recent sales call transcript and we'll show you what really happened on that call.
- A live “cost of guessing” calculator walkthrough using your own numbers.
- First look at a real SalesMetric-scored call, live.
Registration bonus
Everyone who registers gets our Summer Sales Report 2026.
Real data from 1,000 sales calls:
- What's really happening on sales calls right now
- Where calls are breaking down
- What buyers actually want
- What it takes to close a deal right now
Stop guessing why deals close—and why they don't.
Thursday, October 1, 2026 · 3:00–4:30 PM PT / 6:00–7:30 PM ET