See where the buyer pulled back.
Did the rep move to the pitch too soon? Miss an important question? Overlook a signal that the buyer was ready to move forward?
SalesMetric by Gain The Edge
Your Team Is Taking the Calls. Why Aren’t More Deals Closing?
See where sales conversations lose momentum, which patterns are costing you sales opportunities, and who needs coaching on what before the next call.
Why This MattersJim’s video will go here.
The visibility gap
Your team is losing deals in the sales conversations, and you can’t see it.
Your CRM shows calls made, deals in the pipeline, and sales closed. SalesMetric shows where the conversation changed and what to coach next.
See whether it keeps happening.
When the same issue appears across calls or reps, you have a pattern you can address.
Give the right person useful feedback.
Reps know what to improve. Managers know where to focus coaching. Leaders can see team patterns without listening to every recording.
For the sales manager
A transcript tells you what was said. You need to know what it meant for the sale.
A rep may report that the buyer objected to price. The call may show that the rep never learned what the buyer needed to feel confident moving forward.
If you coach only the price objection, the next call can end the same way.
SalesMetric looks at the sales behavior behind the outcome and gives your manager a specific coaching action for the next conversation.
Proof in action
What does this look like for a real team?
Four views from people using the reports to see what to improve.
One clear priority for the next call.
“When I get my sales metrics every morning, it’s the same thing. My issue is discovery depth.”
His report showed that he was leaving discovery too quickly. He could see what to work on before the next conversation.
The connection behind the close.
“I can sell. I struggle with the emotional side—the connection in selling.”
His report showed where he moved to the offer before the buyer felt fully understood.
Coaching backed by call evidence.
“I know they are having good calls. I just do not know if they are going deep enough for people to move forward.”
The Manager Report revealed a recurring discovery gap and where to focus team coaching.
Control over her next move.
“With this report, I have control over my destiny.”
She could see her score and the next behavior to practice. She moved past an 85 and hit a 92 on a call she closed.
Built by people who have led sales teams.
Jim and Cyndi Padilla created SalesMetric after manually auditing more than 25,000 sales calls, building teams, and coaching sales reps through Gain The Edge.
The goal is practical: make it easier to see what is happening on sales calls and help people get better at the conversations that lead to sales.
What it does
One report. Three people who need it.
SalesMetric reviews sales calls and turns the findings into reports for each person responsible for the result.
Rep Report · daily
What worked on each call, what was missed, and what to do differently on the next one.
Sales Manager Report · daily
Patterns across the team, so coaching can focus on the issue that matters most.
CEO Report · weekly
A clear view of what is happening on sales calls and how it connects to revenue, without sitting in on every call.
See it in action
See what a sales call audit reveals.
Watch the short demo, request an example report, or book a conversation on the demo page.
Go to the Demo PageSalesMetric pricing · October 2026
Choose the level that fits your sales team.
Every level includes automatic call reporting. No uploading, no extra work for your reps.
CEO / Business Owner
$1,497/year setup included
Or $497 setup + $147/month
For the CEO or business owner selling with 1 rep.
- Connected to your calls, so reports arrive automatically
- A report on every call: what worked, what was missed, and what to do next
- CEO Report every week
- FTC compliance scoring on every sales call
- Dedicated onboarding owner and account supervisor
- Gain The Edge framework, proven across 25,000+ audited calls
- Up and running in 7 days once intake is complete
Scaling
$5,000 setup founder pricing · regularly $9,500
Includes your custom build and the first 30 days of reporting. For teams of 2 to 10 reps.
- Reports customized to your offer, buyer, and sales process
- Connected to your CRM and phone system
- Daily Rep and Sales Manager Reports; weekly CEO Report
- Monthly 30-minute Sales Strategy Review
- Quarterly framework updates
- FTC compliance scoring on every sales call
- Dedicated onboarding owner and account manager
- Up and running in 7 days once intake is complete
Enterprise
Custom pricing
For companies with 10+ reps, multiple divisions, or more than one sales process.
- Separate framework for each division, script, and offer
- One CEO view across every team and revenue stream
- FTC compliance scoring on every sales call
- Dedicated onboarding owner and account sales director
- Phased rollout, starting with one division
- Quarterly executive review with Jim & Cyndi
- Enterprise Assessment: map divisions, review call data, and test past calls before recommending a plan
Compliance scoring flags risk on calls and is not legal advice. Founder pricing applies to Scaling setup.
Start with one call from your team.
Choose a call you wish had gone differently. See what a SalesMetric report finds, then decide whether you want that view across your team.
Common questions
Do I need to listen to every call?
No. SalesMetric gives you call findings and team patterns so you can choose where to spend your time.
Will this tell my reps exactly what to say?
The report shows what happened in the conversation and where the rep can improve. Your manager can use that feedback to coach the rep in a way that fits your team.
Can we use our own sales process?
Yes. A team installation can be set up around your sales process and call framework.
What do I need to get started?
A transcript of a sales call that you have permission to share.
More calls won’t tell you what to fix.
One report can show you something your dashboard cannot. See what happened on a real call, then take that insight into the next one.